A new site by the creator of The Coolhunter and UK design studio Something-Somewhere, attempts to market faith to the trendy crowd. The site is entirely non-denominational and serves as an outlet for users to release their fears, confessions, hopes, and dreams to others, providing a sense of peace through relation… let’s face it, citizens of the world do have a lot on their mind
The prayers are posted through email and the “entities” referenced range anywhere from Allah and God to the Universe, making this one of the first open confessional outlets that’s truly blind to your affiliation. The posts allow comments so others can weigh in with similar experiences and offer assurances that things will pan out, which is extremely powerful and perpetuates the blindness toward typical religious borders, conveying a sense of universality.
The basic mantra of the site is an important one to remember, especially in our diverse culture where information is instantaneous while interaction and sincerity are becoming less common… no one is alone.
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